- We are a group of software strategists, web technologists and media specialists based in London.

- Members of our team have managed, designed/developed applications and written for blue chip clients and household names across the country, including Fidelity Investments, EDS, Channel 4, BSkyB and Time Warner (Turner Broadcasting/CNN).

- Our manifesto:
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We love working with people and trying to understand what makes them tick

. Whether your objective involves solving a business problem or developing a new service, we always start at the roots: the people using your products.

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We are passionate about technology and you won't catch us falling behind good trends and practices

. Outside of work everyone here has active online social lives so with one ear on your needs and the other on the tech-grapevine, we'll identify both emerging and tried-and-tested technologies that may be a perfect blend for your solution.

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Give a man a good technology and he can feed himself for a day. Teach him how to create a good technology and he can feed himself for a lifetime

. Or something like that. Okay, what we mean to say is that we always promote good practices and will ensure you have the right strategy in place to allow your products' features to grow efficiently and comfortably. Furthermore, we'll ensure you'll have the expertise to provide support.

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We understand the importance of good architecture and never lose sight of your needs

. That is why we will always take a holistic approach to arriving at your solutions. We will work closely to your requirements and implement widely known management and design patterns that have a strong history of success.

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You can rest assured each solution will be a harmonious balance between your concerns of scalability, security and reliability

. There's an old joke in the software industry that a client can only ever choose a solution with two out of the following three features: "Inexpensive", "Fast" and "Reliable". With us, you'll get a great compromise of all three so that you can worry less about maintaining your product and think more about representing your product (which is the best part).

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Simplicity is the key to usability.

We believe that real beauty lies in simplicity. We like simple clean interfaces because complexity only belongs at the server end (where it can't be seen by your customers). When it comes to user interfaces, less is definitely more.

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Writing software is an art because writing code is a creative process

. Creating applications from their designs to their last lines should always be a wonderful journey. We never forget that the real deliverable is the code, so we always focus on it being innovative, functional, optimized and pretty :)

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Responding to change is better than following a plan

. This and anything else we may have missed here can be found in the Principles behind the Agile Manifesto, which we 100% agree with and follow.

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We draw inspiration from the board game Go

. Go is a millennia-old game from East Asia that recreates the ecosystem of a business well because it has strong emphasis on balance across the board. We believe that like Go, in business, good strategy coupled with good intuition results in good solutions (and besides, playing Go and running a business is fun).